Featured as the cover story of BusinessWeek magazine, Kevin Rose, founder of Digg.com leads the pack of new breed entrepreneurs that have been igniting the web boom.  In a nutshell,

…Rose was blabbing about his idea to his girlfriend, his buds, his bartenders. This would be bottom-up media. Citizen journalism. In the fall of 2004, Rose withdrew $1,000 — nearly one-tenth of his life savings — and paid a freelance coder $12 an hour to mock up a Web page. He got a deal on server space over the Web for $99 a month. Only one big expense was left: the domain name. He tried Dig.com. *!@#! It was owned by Disney. He offered the owners of digdig.com $500. They wouldn’t sell. Ouch. Finally he settled on Digg.com and forked out $1,200 to its owners. The site launched on Dec. 5, 2004.

Read the fascinating, intriguing, and ever-so motivating story here.